Things to Consider for Hosts Looking to Build a Vacation Rental Brand

Things to Consider for Hosts Looking to Build a Vacation Rental Brand

No matter what kind of industry you’re in, building your own brand takes tears and sweat, and most importantly, you should have knowledge and perseverance. According to Guest Hook ad BuildUp Bookings founder Conrad O’Connell, building good relationships with guests is the core of building a vacation rental brand.

“Building a brand is all about doing something memorable. If you’re a host, it can be challenging to stand out but branding is about doing the best you can to make your property memorable, build a relationship with guests, and exceed their expectations.”

Conrad has more than 10 years of experience in marketing and managing short term and luxury vacation rentals. He knows the ins and outs of building a profitable vacation rental brand from the ground up.

In his article, he shares the fundamental things to consider when building a vacation rental brand. For those hoping to start their rental business or even those with just a few listings on AirBnB, this article is will cover the basics of:

●     Creating your brand to improve guest experience and get reviews through transparent communication.

●     Building a consistent service quality that makes guests happy and makes good money.

●     Identifying if building a brand is the right thing for your business.

●     Highlight your vacation rental against others.

●     Building your brand professionally to improve guests’ experience and get great reviews.

●     Acquiring repeat bookings through different rental management platforms.

1.     I am a luxury vacation rental host. Do I need to build a brand?

Do you consider yourself a newbie in the business? A few listings for your private pool vacation home rentals and properties here and there. For now, you don’t even see the value of creating your own brand. If you’re content in doing such small business operations and earning that margin of profit, there’s no need to build your own brand.

However, there is a downside to it. Building your own brand is more difficult but by doing so, you become less dependent on these booking platforms.

When you build your own rental brand, you:

1.       Take ownership of the way you earn money.

2.       Bring all your properties in a recognizable platform.

3.       Build a trusted brand for guests

4.       Get repeat bookings from guests who enjoyed their stay.

If this sounds good to you, you can start by entrusting Baytik Holiday Homes to build your vacation rental brand.

2. There are a lot of luxury vacation rental listings. What makes up a brand that stands out from the noise?

To create a brand, you don’t actually need a lot of people to do it for you. All you need is some knowledge and a simple checklist of the things that need to be consistent for your brand listings and messages to be recognizable and to succeed.

Here are attributes of a great brand:

●     A great brand builds trust with potential guests through communication and transparency

●     A great brand makes your property stand out from the crowd and focuses on making it memorable and recognizable

●     A great brand is committed to delivering and exceeding expectations of guests and providing quality experience.

●     A great brand always aims for 5-star reviews and this should guide them in everything they do or hope to deliver

●     A great brand showcases your values as a property owner. What do you want the guests to feel when they book a luxury vacation rental with you?

●     A great brand makes everything work. No portfolio is too small. They’ll make it work!

Let Baytik Holiday Homes Help You

Baytik Holiday Homes is a trusted provider of short-term vacation house rentals in Dubai. If you’re a landlord or someone who owns an AirBnb property looking for a reliable brand for rental property management, you can simply connect to Baytik Holiday Homes to learn more about what we can offer. Baytik Holiday Homes does the legwork of setting up and offering a fully functional short-term rental accommodation for Dubai visitors.

Contact us to find out more about how we can help with end to end, rental management of your property in Dubai.